Financial Planning

Unlike a fixed monthly cost such as your mortgage or car payment, the amount you spend on groceries each month is somewhat flexible. While the common advice of clipping coupons and buying generic brands to save money while shopping is sound, by far the best way to truly keep your grocery shopping expenses under control is by understanding how grocery stores entice you to spend more than you really want. By fully understanding the ways grocery stores encourage you to spend, many of which you probably never even noticed before, you can combat their strategies and spend money only on the merchandise you really need.

Although a grocery store may appear to be simply a place to purchase food and other household necessities, in reality it’s a cutting edge example of “how to sell more than consumers really need.” Since you are the consumer, it’s important that you realize these sales tactics so that you walk into a grocery store to get only what you need while avoiding everything else that the grocery store wants to sell you. Here are some ways that grocery stores manipulate you into spending more than you had planned and some simple steps you can take to counter them:

Smell: One of the first things you’ll notice when you enter a grocery store is the mouth-watering smell. There is a specific reason why grocery stores smell of freshly baked goods, and also why the bakery is almost always found near the store entrance. The reason is that a bakery making bread and desserts gives off an enticing smell, and that smell is likely to make you hungry. The grocery store also knows that if you feel hungry while you shop, you are likely to spend more money – a lot more – than if you are not hungry.

A simple way that you can combat this is by going grocery shopping only after you have had a meal and are full. If timing doesn’t allow for you to do this, at least drink a couple of glasses of water before leaving to make you feel full before shopping. Shopping while you’re full makes it much easier to resist the great smelling temptations that the grocery store will flaunt in front of you.

Overall Store Layout: Did you ever notice that when you only need to buy a few staple items, you have to travel the entire grocery store floor in order to get them? While one might assume that the convenience of putting basic staple items in the same general area would make happier customers, grocery stores know that the longer that they can keep you in the store, the more money you are likely to spend. They also know that making you walk as far as they can inside the store will make it more likely that you’ll pick up impulse items. Stores are specifically designed in such a way as to make you spend as much time as possible inside them and walk the entire store floor to get the basic staples that everyone needs.

Although there is no way around going to the far corners of the store to get the groceries you need, you can avoid the trap of impulse purchases on the store floor by taking the time to make a list of the items you need and sticking to it when shopping. Getting into the habit of making a single trip once a week to take care of all your grocery shopping needs instead of several smaller trips throughout the week will also greatly reduce your time in the store and the chances that you’ll buy items you don’t really need.

Item Display Layout: Manufactures of brand named products pay hefty stocking fees to stores to have their merchandise placed on the shelves at adult eye level (and child eye level in the case of products aimed at children such as cereal). Manufactures are willing to pay these prices because they know that you are much more likely to purchase something that you can easily see as you are walking down the aisle than something you have to stop and search for. The result is that the products placed at eye level are usually the most expensive.

Before grabbing the first item you see, take a few seconds to look at the upper and lower shelves. Similar products are placed together and simply looking will often reveal the same product at a much better price.

“Sale” Merchandise: Grocery stores will advertise a certain number of items at rock bottom prices (called “loss leaders”) to get you to come to the store. While these can be genuine bargains, don’t get fooled into thinking that everything that has the words “sale” or “bargain” above it is really that. While aisle ends are reserved for these “bargains,” they aren’t always the deals they seem to be and the discounted products are often displayed along side higher price products. You can sometimes even find similar products in the regular aisle section that are less than the end of aisle “sale” merchandise.

The important thing to remember when grocery shopping is to focus on the price of the product and not all the fancy advertising and slogans promoting the product. Take the time to check the other brands and see if there is a better deal. Also, remember that if you weren’t planning to buy the item and you don’t really need it, then it really isn’t a bargain for you no matter what the price. Only consider those items that you regularly use and you have a need for.

Product Appearance: Product packaging at grocery stores is bright, usually in red and yellows since these colors attract the eye. Just because something grabs your attention, however, doesn’t mean that you have to buy it. Keep focused on your shopping list and don’t get distracted by products you don’t really need.

Packaging will also be much larger than the actual product for many food items. Manufacturers know that shoppers assume that larger sized packaging equals a better deal. It would make sense since bulking items together saves the manufacturer on packaging, shipping and stocking which they can pass along to you. With a mantra “buy in bulk” now firmly grounded in most people’s minds as a way to save money, manufacturers are taking advantage of this. While still not the norm, more and more larger sized packages are less of a deal than their smaller sized counterparts since manufacturers know you will make the above assumptions and probably not compare the per unit cost.

Before grabbing the largest box of a product, take the time to calculate the per unit or per weight cost. More often than you would expect, smaller packages of an item are actually a better deal than buying the same item in a larger package.

Check-Out Layout: The check out aisle of a store is like a mini mart in itself. This is because grocery stores know that they have a captive audience while you wait in line to pay for your groceries. They squeeze in every little thing that might remotely peak your interest to rack up a large amount on impulse sales.

The best way to avoid these temptations to is plan your shopping during off peak hours. Avoid the weekend if at all possible since this is when grocery stores are most crowded, as well as the evening when everyone has just gotten off work. With many grocery stores now staying open 24 hours a day, late night and early morning trips when the aisle and check out lanes are practically bare are the perfect time to get in and out of the grocery store as quickly as possible.

By taking the time to understand how the grocery stores try to influence your shopping and spending habits, you have now put yourself in control. Utilize the suggestions about how to counter the grocery store’s selling techniques and you will be able to control your grocery spending to a much greater extent and should have a much easier time keeping to your monthly food budget.

Copyright (c) 2004, by Jeffrey Strain

This article may be freely distributed so long as the copyright, author’s information and an active link (where possible) are included. A complimentary copy of any newsletter or a link to the site where the article is posted would be greatly appreciated.

Budgeting money is easy, if you have a basic process to follow. By following a few simple steps, you can put one foot in front of the other and create a workable budget very quickly. Follow the steps below to create a basic budget to build on:

1. Ask yourself what you want to accomplish by creating a budget. Maybe you want to save money for a down payment on a house. Maybe you’re tired of paying a large portion of your paycheck towards credit card bills and want to get rid of them. Or, maybe you’re having trouble paying all your bills on time and you want to change that for the better. A budget is nothing more than a plan for how you want to spend your money. So, deciding what’s important for you will determine what your budget will be focused on. Get out a piece of paper and a pencil and write down in a single, positive sentence, what you most want to achieve with your budget.

2. On the same piece of paper that you wrote your budget goal on, list how much money you receive as income on a monthly basis. If you can get this exact, great. If not, estimate. This doesn’t have to be exact. For example, if you’re paid every other week, just list double the amount of your typical paycheck and mark it with an asterisk (if you get paid every other week, two months a year you get an extra paycheck. But, if this is your scenario, don’t worry about the extra paychecks – they’re gravy – move on.)

3. Now, list your expenses: Mortgage/rent, utilities, car payment, insurance, groceries, gas, credit card bills, etc. Include any items that will help you achieve your ultimate budgetary goal. A fast way to help you remember everything is to logon to your online checking account and review the past 60 days of activity. Don’t burn hours of your time worrying about getting everything perfect the first time out – no one is going to grade your work. Your first goal should be to get a roughly accurate ballpark estimate of where you’re at.

4. Do a little analysis. The odds are good that if you’ve followed the first three steps as described, you’ll actually have a little bit of leftover money showing when you subtract all your expenses from your income. If you’re scratching your head at this because you’re usually running behind every month, here is the aha moment you’ve been waiting for: coming up short means either an unexpected expense has run you awry and/or you have many small expenses that you underestimate on a daily basis that quickly add up to real (budget busting) money. Four dollar latte’s in the morning, magazines, happy hours, eating out one too many times and 500 channels on your television (10 of which you watch regularly) all contribute to this. Which leads us to step number five…

5. Weed out the unnecessary expense. If you think this is poverty consciousness, think again. Even rich people – especially rich people – don’t waste their money on things they truly don’t value. You can make finer coffee at home for much lesser expense, get your tabloid needs more than met on the Internet, have sinful barbeques and happy hours at home with your friends and family for a fraction of the price of going out and survive on less than the extreme deluxe satellite television package, all while having more fun for less money than you thought possible.

6. Keep your mind focused on a budget that leaves you with money left over at the end of the month. Repeat steps 2-5. That’s it. Keep refining the accuracy of listing your income and expenses, and keep weeding out the unnecessary expenses in your life. An extra-credit thing you can do to help you with your budget is to put as many fixed bills on auto-pilot as possible (auto-draft or automatic online bill pay) and withdraw a set amount of cash periodically to cover the miscellaneous expenses. That way, you won’t have handwritten checks, excessive debits or ATM withdrawals goofing up your budget.

Follow the above simple process for creating a budget that will meet your needs, making your life and your family’s life the best it can be.

Bad credit and bills can come upon you quickly. As a teen just entering the “Real World,” they can get behind quickly if not given the proper tools. They will spend years of their life behind before they ever got started. This type of tragedy can be prevented early. With some simple steps you can help your young teen prepare them for the “Real World,” and be on their way to success.

Now is the time to teach budgeting to your teens. When I was in school I was given a course on budgeting, shopping, and tricks to survival. My father used to rave about how this course changed my perspective on money and life.

With budgets of schools decreasing this type of class was no longer offered, but in today’s society it is so incredibly important for our teens to not fall victim to poor spending habits.

Teaching our kids now will make them independent and less likely to have to rely on others for money in later years. It is these lessons that have kept my credit good over the years and the honor of buying my own home at 22 years old.

It doesn’t take much to show them and to give them the direction they need to succeed. With these tips you are sure to aid your teens in becoming successful adults.

Some things to work on are:

Grocery shopping and how to shop for food the right way. This will prevent them from needing fast food and eating out a lot. Cooking simple and easy meals they can freeze or reheat later on. This will keep their foods stocked and they can learn to stretch food out over many meals. Simple budgeting and checkbook balancing. You can get a teen a checking account and work with them on keeping this balanced and teaching them good habits from the beginning. Organization of their bills, needs, wants, and money coming in. Something as simple as writing out a plan they can follow can go a long way.

As a parent this accomplishes a few things in my life. I am teaching my child to be responsible with her money and situation, as well as by her taking on some of these rolls to learn I am free to do a few other items. This saves me time as they are learning to contribute to society.

Give your teens the best gift you can give by teaching them simple budgeting skills, money savings tips, and cooking tips.

During our working lives, many people fail to realize the importance of saving for retirement. In order to live the lifestyle you desire after you quit working, it’s important to build a nest egg prior to your retirement years that you can support yourself on. It’s never too early to start saving, and the longer you wait the less money you’ll have accumulated by the time you reach your golden years. In order to ensure a comfortable lifestyle once you retire, it’s important to take steps now to save the money you’ll need to support yourself for the rest of your life.

In order to start saving money now, it’s important that you create a budget and stick with it! Living within a budget is one of the most effective ways to save money and plan for the future, because it allows you to live within your means without going overboard. By creating and maintaining a budget, you know exactly how much money is coming in and how much money is going out. Cut back on unnecessary expenses and consider setting that money aside in a retirement savings account.

You’ll also want to review your retirement plan with your company to understand every aspect of the plan and how it will work for you in the future. Whether you have a 401K or another type of retirement plan through your job, it’s important that you know how the plan will work for you. By following these simple steps, you can be well on your way to ensuring your retirement years are comfortable. Preparing for your retirement now will benefit you immensely in the long run by ensuring you have enough money to live on and won’t have to work past your retirement age.

When thinking about retirement, most of today’s generation does not think about how much they will need to live a comfortable life. They only think about the surf and sand and peace and quiet. If you are one of these people, you are not alone. Most people today do not set aside enough for their retirement.

When it comes to retirement, most people do not discuss the issue of saving for their retirement years. You cannot live out your big dreams of sailing around the world or driving around in an RV if you cannot support those dreams. The financial responsibility, if not adequately planned for, can turn into a grave burden during retirement.

There are simple steps to follow when you are saving for retirement.

Needs versus wants: Determine your needs from your wants. Your microwave may break down and you feel that you need a new one. Do you really need it or do you just want it? Yes, they are convenient but convenience does not equal need. Spend wisely and use the extra to save.

Remind yourself why you are saving: Post a picture of something you dream of around the house to act as an incentive. The picture represents your dreams.

Pay yourself first: Many companies offer 401k’s and will match a part of what you put into them based on a percentage. Therefore in order to get the most from your 401k, you should contribute the maximum allowed.

Keep making payments: If you have a loan and pay it off, don’t stop using the amount of the payment. You were already living without that extra income so take the payment amount and put it into your savings account.

Put away the extra: Let’s say you receive some money from a family member’s will or you get a raise at work. Just like above, you already live without that money so unless you really need it, put the extra money into savings.

Lower your withholding: Put your W-4 to work for you. Keep a little extra out each pay period. It is better to have the money now to put away rather than wait for tax refunds to come around.

Make your money do the work: Make sure that your savings account has enough to support you for at least 3 months at all times.

Lower monthly fees: Get rid of all the services you pay for but do not use. Do you have cable but are never home to watch it? Even a $20 a month cable bill adds up to $240 a year.

Do the little things: If you find a coupon you can use, clip it. Pack a lunch everyday instead of eating out. Put the extra money into your savings and see how much, over time, your savings has grown from just the little deposits.

The most important thing to remember is that there is never a bad time to start saving for your retirement. Even if you only have a few extra dollars, putting it into a savings account will help it grow. No amount is too small to be saved.